![]() ![]() Hallmark built its festive empire on films that look and feel the same, Gray says. "For viewers, it's just a way to escape and to feel for at least two hours this little bit of peace in the midst of the craziness of the holiday season and the craziness of the world in which we have lived in the last couple years." Successful formula "It's this magical season when the storyline that's on the screen doesn't matter as long as there's a bunch of Christmas trees in the background and it's snowing," says Gray. When it comes to made-for-TV movies, many are relatively low-budget and use a feel-good formula to tell stories of romance and family - and are cosy and comforting enough to cancel out being corny and cheesy.
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